About Us
WHY JOIN THE MOVEMENT?
About Us
THE MOST VERSATILE BRAND YOU CAN FIND
BeSpecial is not your typical brand; we transcend mere merchandise sales by engaging in various realms, such as facilitating NIL deals with college athletes, running the BeSpecial Foundation, and supplying athletic programs with uniforms. Our core belief revolves around unlocking the unique essence within every individual. We acknowledge that the aspirations fueling your journey are shared by countless others.
Central to our brand identity is our official logo, symbolizing the essence of time and progress. Featuring three distinct timepieces—an analog clock, a digital clock, and an hourglass—our logo serves as a poignant reminder that success is a journey marked by dedication and perseverance. Each element embodies diverse facets of progress, from tradition to modernity, emphasizing that every moment invested in pursuing your goals is a step closer to fulfillment.
In the spirit of our guiding philosophy, "The traits that make you strange are the gifts that make you special," we invite you to join our movement #BeSpecial.